USA: Wash-off cleansers The backstory: “History is responsible for how we cleanse,” enthuses Leslie Harris, global GM of SkinCeuticals. “We’re a nation founded by purity-obsessed pilgrims and puritans: in the 1800s, immigrants received hygiene lessons. Clean became synonymous with being American!” The go-to formula: Cleansers are a $33-million business, with wash-off gels that dissolve dirt […]

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Author: Amy Wilson Wyles